The Internet is as much about speed as it is about quality and quantity.
It doesn’t matter how good you’re branding and site design is if you lose all your visitors before your website even loads, if you even get any visitors that is since slow sites rank lower in search engines.
Don’t waste your time and content on a slow site... SPEED THAT SITE UP
Allow your visitors to really appreciate all your site has to offer.
Though page speed is a factor when ranking in search engines, increasing your sites speed won’t directly have much impact on your site rankings. NOT EVEN 1% OF INTERNET SEARCHES are impacted by page speed directly.
However, EVERY OTHER RANKING METRIC IS IMPACTED BY YOUR SITE SPEED!A site with a high bounce rate will rank lower in search engines, one of the main reasons a site would have a high bounce rate is because of a slow site speed, users are leaving your page because it takes too long to load.
A page being able to load before a user can leave will have more views than a slower page, you have more people now viewing your page, reading your content this increases the time a user will spend on a page and increase the likely hood they will click through to another page. This is all taken into account by the algorithms that decide your websites rankings.
In this modern age fast is average and average is too slow, you need to be FASTER!
Websites are now expected to have fast loading times, a slow site will do nothing but disappoint your visitors before your page loads and good luck trying to keep the user on your page after that, it would be considered a miracle or internet phenomenon if that disappointed user not only stayed on the page but visited another.
This expectation of speed is not unreasonable considering we are all busy people; a lot of time browsing the internet is spent on mobile phones using up mobile data on the go, mobile data which can run out!
THE FASTER YOUR SITE LOADS THE MORE TIME A VISITOR WILL HAVE TO SPEND ON YOUR SITE.
SPEED INCREASES TRUST. A faster website will be considered more trustworthy than an identical slower and this is all down to the user’s perception of the site.
One thing that can significantly slow down a site is outdated plug-ins and software requiring updates, coincidentally that is also a common exploits for site hackers, so by having a fast site it creates a sense of security with your visitors.
Having a fast site increases trust, but a slower than average site will also decrease trust as there is a certain level of paranoia that comes with a slow site along with the lingering question of “why is this taking so long”, with all the data breach scandals reported on the news you can guarantee that will be that will be in the back on their mind.
Now you know why you need to be fast it’s time to consider how fast you need to be.
There are so many different internet studies that ALL indicate faster sites perform better, ranked better with higher sales and conversions.
So how fast does your website have to be? One second or two?
The answer of course is fast as it’s possible for your site to go because as technology continues to advice your sites speed potential and user expectations will only get faster.
Catching up is an easy three step process.
Test your site and discover your sites speed potential.
Contact us using the form below to get your site up to speed
Be FAST!
Don't take our word for it, witness it for yourself... See how our 'site speed' ranks against the most popular CMS on the Internet and the staggering difference in results. This is a like-for-like test, using Google's PageSpeed Insights, with our original WordPress website on the same server, against the identical site (complete with the same editable content), recreated with Lightning Site Speed.
